Omnidiam 2013

Good Day to You All, & A Happy New Year.

Twenty twelve was a hugely successful year for us, both in terms of our project, working title "Amber", and in attracting new clients to our Social Media services.

This year is about passing those successes along to our social media clients. That means there will be change, but we implement change in small increments, and we intend to leave intact those things which work well for us.

Since my return from Europe in December, I have been evaluating new social media platforms, and have found several I believe are worth exploring further. I am returning my father to Denmark this week, and unavailable until next Monday, but I have prepared a blog to go out this week, and have asked the rest of the creative team here to do the same.

If you have requests, suggestions, criticisms and/or comments, the early weeks of 2013 are an ideal time to send them in. I monitor my email even when I’m away.

Our goal is to match the exposure growth Amber has shown this past year and pass it on to those of you who have tasked us with your own social media programs.

Over 2,000,000 people visited us in 2012, and we’re proud we have an almost 8% "stick rate".

We’re grateful for the faith you have shown in us, and everyone who joined with us in 2012 has shown growth under our plan. We’re proud of that, and we hope you are happy with our ability to accomplish that on your behalf.

Our goal in 2013 is to do even better, and we’ve started the work to make it so.

We’re proud to have you all along for what promises to be an exhilarating ride!

Leslie L. Mostrup Omnidiam Media Management


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Twitter As A Farmer’s Market

2012/08/26 13:00 MDT – In a farmer’s market, no one is happy to see the number of stalls decline.

The failure of the US economic model is rooted in the fallacy that it is not sufficient that one prosper, one must destroy the competition.

It’s hogwash, and it literally kills people by making it a certainty that the United States be in a constant state of war.

That history is unfolding in our GPL’d work "The Amber Odyssey".

Here’s how we think about Twitter as an economy. We keep the audioplay, music and eBooks free. We Tweet the crap out of it, but we do so within the rules of Twitter. We do not spam. We are good citizens, we are good neighbours, but it is not pure altruism which makes us ReTweet the Tweets of others.

We need each other.

What we sell is our engagement model on Twitter only. We price it so the upper tier of our pricing model matches off to small businesses.

We have neither the people nor the desire to market for "The Corporate Psychopaths", the large companies and banks and the wannabe-psychopaths who work for them. Think middle-management suits, the horizontally-mobile who dream of verticality. Take heart that death comes to all.

Via IBCS, we recycle old computer hardware. @Illyria_Blue (@JackZeman) and @WebmasterRidge turn groups of old machines into supercomputer-quick clusters. You can donate machines, or you can donate money to support them.

This is about doing good business well.

We pay ourselves first.

We allocate 10% of net for savings.

We avoid debt because wars are all about controlling debt. Debt will kill your sons & daughters and it will kill you too.

If you pro-actively save money, you will castrate the banks and their droids much more quickly than by occupying their lobby. You will put war out of business.

If you put war out of business, the banks suddenly work for you again. If the banks work for you, your government will soon follow suit.

We take the new net number and divide it into three parts. The first is 40% of the new net and goes towards investing in our ability to be faster, smarter and cost efficient, and giving our paying clients better value for their investment in us.

Sixty percent of the new net remains if you are keeping score at home.

Half of that goes to donations to other suppliers of non-DRM entertainment, not-for-profit organizations and people who develop Open Source software.

The remaining amount goes towards actively participate in the market which supports our business. To borrow the farmer’s market analogy again, if we are growing onions and you are in the next stall selling carrots, we will buy your carrots. We hope you will buy our onions.

Only after you buy our onions will it become apparent to everyone that money isn’t needed unless fair value of carrots and onions are severely out of whack.

It’s the love of money which is evil, not money itself.

The large corporations and banks are complicit in supplying small-arms to any group of people who can’t afford them and who have an axe to grind. The ones who can’t afford the weapons are the debt of which I spoke earlier.

The People’s Republic Of China is the largest manufacturer of small arms on the planet.

Why don’t we just settle for doing good business well on a scale we can all afford instead of collaborating with our institutions who actively promote war?

The obsession with "go big or go home", celebrity, which is the first cousin to the love of money, and being "number one" is killing the environment, the world economy, the education system and contributing to the literal deaths of millions of living creatures.

Let’s just stop supporting bad enterprises.

It’s like stopping drinking to the alcoholic; it is the answer. It requires moral fiber and support to get it done.

But we did it. Sometime this month, right near the first anniversary of doing business through Twitter, we will see our 1,000,000th reader-listener-visitor to our
project website.

My bonus is I get first pick of your carrots. We eat well, & we haven’t killed anyone yet.

Join us, or join forces with someone like us.


Moving Forward

Today is moving forward day.

Yesterday, the trucks were loaded with instruments & new equipment.

Today the troupe sans Chuck is on its way to the mountains of the southwest U.S.

On Monday, tour rehearsals will begin.

At one time, I thought this would mean the end of the creative team’s engagement in social media & marketing.

It turns out engagement is a two-way street.

There will be a few days during studio setup when Keera, Lani, Camille, Gisel & Chuck will not be online, but the emotional & financial support of our small-but-growing fan base has made  a deep impression on us all.

It’s beginning to sink in that our SM strategy yielded the biggest bounty there is – friends.

We’re all very grateful for that.

I was going to write “humbled”, but there exists in this small collection of human beings a certain amount of arrogance.

We think Camille always last one to wake up because she secretly feels she deserves breakfast in bed.

Lani listed ’97 key Bosendorfer’ on her list of instruments to be shipped.

Chuck & Gisel felt all the guitars & basses needed to be shipped south.

None of these wishlist items came true, alas.

Beyond Cami’s breakfast, all the instruments will probably be here when we return in four months.

They’ll adjust to the limited subset of instruments.

What would be a more difficult adjustment would be to lose contact with our fanbase.

My guess is this blog will be the only mention of the move you see.

In a day or so, the little bump in our SM presence will be over, and we’ll be back with some new surprises for those of you who follow us.

I imagine everybody will be back online in 24-36 hours.

Except Camille. Camille will be waiting on breakfast in bed quite a while, I think.


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The Quality Of People

I get far too much credit for my role in Amber.

I’ve been lucky.

Here I sit in Copenhagen, they also don’t have Chuck, but between them, Keera & Lani have managed to re-structure the featured piece with Camille playing bass.

It’ll be ready and good by 21:00 tomorrow night, and I bet it’ll be excellent!

It had better be, because I’ll be up listening!

Today and Saturday, Rodger Goodrich and Pete Ridge, along with the Emocy staff, will be filling in on Twitter.

That’s two men who didn’t wait to ask, they volunteered.

I want to thank the 214 people who bought the early registration during the last seven days of November.

The membership now stands at 352 because the early registrants received two licences, one of which they had to give away.

If my mental math is correct, our members gave away 138 licenses to those who could not afford them.

To those who did, I hope you experienced the joy of giving.

As for me, I’ll listen to the music, the live call-in, and the interviews.

I think I’ll smile a little smugly here in the early Copenhagen morning.

After all, perhaps it wasn’t all luck. Surely I had something to do with it?

Leslie Mostrup

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A Blooming Among Us

A dreary November here, strange perhaps to be talking of bloomings.

Amid the chaos of the last ten days of pre-production, tempers frayed and patience tried, Keera McKinney bloomed before our eyes.

She’s 24 now, she went through high school seeing herself as neither skinny nor sexy enough, not the hot chick. She made her world from music.

She made it well.

When I first arrived here, my early days were unhappy. I met her because she had come to discuss a music project with Chuck.

I never deciphered the first impression, she was closed off from me,  preferring the company of her musical mentor. Looking back, I think I was dismissive of her.

When all the paperwork was done & legal rights were established, I’d had enough one day. The day was fair, so I walked the 10 minutes down the hill to the studio just to get the air mainly.

Probably I was still a minute away when I first heard her raised voice. I imagined auditioning another lead synth player.

Just the three of them, Lizzy, Keera, Chuck. Keera was animated, Lizzy was watching and Chuck was listening to her spill her passion.

She’d written the piece, she was telling them both exactly how she wanted it played.

I made my presence known discreetly, got greetings from Lizzy. Keera waved me away, shut up and went and stood behind her keyboard stack. She looked at Chuck, Chuck nodded at her, then she adjusted some of the keyboard controllers, turned to Lizzy, and Lizzy counted them in to the piece.

At that time, the whole genre was still new ground for me, but I knew as a listener this was a complex piece requiring consummate skill.

By the time they got to the second section, Keera was nodding at Chuck, & I could feel him get behind her musical vision.

By the third & final section, Keera was flushed & her featured sections were full of the hard, ice-cold edge they were now all looking for.

I was watching a conception.

At the end, Keera literally jumped a few inches, grinned and swore like a longshoreman. A more delicate translation might be that Keera was pleased with Chuck & Lizzy and her own playing was exactly what she wanted.

She asked Chuck if they could cut it after about a 10 minute break. Chuck agreed to that and pulled out his cigarettes & moved towards me to have a smoke outside.

Chuck & I weren’t as close then as we are now. He knew I was uncomfortable, possibly contemplating leaving. He was moving towards me to step outside.

But as he passed me, he said “Now you know why I hired her?”

It was with genuine enthusiasm I said “Yes!”

Chuck knew also I wasn’t happy with Keera, either.

He took out his cigarette without lighting it, and looked me straight in the eye.

“Good. Then now you know why I hired you too.”

That was the moment he’d been looking for as her mentor.

This week, with encouragement from David Sanders, she’s jumped into my end of the pool.

Every day she’s done a little more, gained confidence.

And today I had my moment with Keera. We’re going to do the Twitter shift together. We’re having pizza sent in, one half of it vegetarian for me, the other loaded with whatever she wants.

To quote her directly. “If I’m payin’, my half has meat & cheese.”

Yes, ma’am, oh great musician I don’t want to replace. Whatever you say, Keera McKinney.


Leslie Mostrup

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Knowing When To Push

There was ‘edge’ today, that ‘not-quite-tense’ feeling that tells me when to push hard.

Everyone was up earlier than normal, always a sign that the energy from the very ‘heady’ Wednesday had survived sleep. I’m developing a sense of them.

I feel more close to the music now; this team is in a very real sense my instrument.

I don’t play them in the ‘manipulative’ sense of the word. The dynamic is the reverse. I sense their group commitment to a concept, a theme, a scene, character or tone. Then I stand out of the way.

The sense told me they had the pieces in place where all I had to do was gently tell them I needed to do phone calls & paperwork.

They looked relieved. They were in the studio by 1400.

I know where the edge came from; Twitter, Carl’s poem we received when they came back for dinner, the inspiring, selfless encouragement of Tweeps from all over the world.

That fuels their artists’ minds far better than my to-do lists, & I saw in my bathroom mirror today the evidence on my own face.

I rinsed my face with cold water first, then raised my head for my Morning Damage Assessment.

There I was, smiling back at me.

Today is Friday; it’s 0709. Thursday was the day our beloved Twitter family didn’t get to hear. Yet.

I did. I sneaked down the hill to the studio to listen.

It was worth the sneak.

And in the final reckoning, the music is for the Tweeps who fueled it.

A bouquet from AmberVerse, blooms of passion & energy, beauty & love, the perfect symbiotic relationship between the musicians and the world outside, in Twitterland.

All I do now is sit and watch.

It’s HD Camera time, podcast time, time for our gracious Twitter family to watch the process unfold, to hear the influence you have on these immensely talented people.

The artistry is, in many ways, your child too now.

Me, I’m still smiling.

Thank you Tweeps, you don’t make a difference.

You are the difference.

A humble ‘thank you’ from me scarcely pays the tab.

Peace be with each of you today.

With heartfelt gratitude,
Leslie Mostrup

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The Great Twitter Incident

I was unceremoniously dumped from Twitter for good.

They gave me no reason in their email, their support page still says my appeal – not a whining, shrill stream of invective – is in process. It isn’t.

Their support people we’re polite enough. I publicly thanked them for that.

We found the incident ourselves, & in truth, it does look aggressive sans context.

I was doing SM including Twitter when I was hailed by a fellow who said “Hey, Leslie Mostrup, I’m a good writer, hire me!”

My reply was “Send me a piece & I’ll read it.”

The reply came back, an URL attached; I skimmed through it, & he was right.

That doesn’t happen a lot.

I asked him to exchange emails with me via DM.

That much went smoothly.

I stayed in DM, he kept replying in public.

And here it comes, my friends.

I went back out & perhaps a little tersely told him to “bring it off the board, I don’t do business in public!”

I immediately got an angry “@LeslieMostrup >:(” from a Tweep flying by in my timeline.

And that was it. Turned in by a fellow citizen.

I no longer have a gripe with Twitter, but I do know what the violation was deemed to be: two, we think: aggressive following & behavior.

As someone here said earlier, loss of my real name as a brand, loss of my Twitter social capital, without a chance to explain the context to anyone, life without possibility of parole, all for jaywalking

Twitter runs by the letter of its laws.

My laws here said “No aliases on social media.” Irony abounds.

As for the sanctimonious man, for man it was, we have your IP number & your Twitter ID.

We’ll leave the rest for you to figure out when it happens. Don’t worry, we’re not litigious.

Yes, we know you’ll be back, as I am.

I bet we’ll smell you a mile out.

Nothing Draconian, just enough discomfort that you might think twice before you presume to know anyone’s intentions.

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